red rock financial

Checking Account Products Solutions


Best Checking Wins the Best Customers


Modern. Mobile. Monetize. 


Checking  account products should be easy to understand, buy, and sell—and that’s exactly what we offer.  What can your bank expect? 


$400,000 of recurring annual revenue per every billion dollars of assets.


Along with increased revenue, you’ll see increased engagement. 

  • $600 more in average account balance 
  • 6 more debit swipes per month 
  • 50% of new customers choose a value-based account


Learn how we provide value to you and your customers, so you can bravely face market challenges and successfully win the battle for checking relationships. 

Learn More

As recurring revenue experts with retail banking backgrounds, our partner brings the subscription revenue model (think Amazon, Netflix and Spotify) to retail checking. The strategic revenue plan we implement for our financial institution clients is tailor-made through our performance analytics solution and then delivered on our customizable, mobile first platform, incorporating consumer-friendly benefits that consumers have proven they want and will gladly pay for.

Retail Checking Challenges Banks and Credit Unions Face: 


  • Finding relevant replacement fee income when checking related net interest income, interchange income and overdraft revenue are all trending down.
  • Addressing the mobile engagement advantage of megabanks and super-regionals that are getting more than their fair share of retail checking growth at the expense of smaller financial institutions.
  • Our partner helps financial institutions bravely face these market challenges and successfully win the battle for checking relationships.


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What Our Partner Delivers to Financial Institutions:


Financial Success

We materially increase the financial productivity of retail checking by generating recurring, consumer- friendly fee income (annual estimate is $60 per account for about 40% of accounts) and boosting revenue generating banking behaviors - more interchange and overdraft revenue and low cost deposits (producing in total about $500,000 of repeating annual revenue per billion dollars of assets).


Deeper Customer/Member Relationships

Our awesome subscription fee based products are attractive to all demographics, especially

millennials and value-based customers/members. These competitively different products deepen consumer engagement, making the FI more likely to be the primary FI for retail banking needs

and setting the stage for the FI to have customers/members for life.


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How We Do This - Our Two Linked Solutions:


Analytics with an Action Plan

Identify and benchmark your current checking performance. Implement an actionable strategy to protect and grow the most financially productive relationships and fix and grow the ones that are dragging down your financial institution’s earnings.


Monetizing Mobile with Friendly Revenue

Generate more revenue with a white-label mobile rewards app delivering modern, innovative checking benefits that consumers want and need in their everyday lives and are market proven to be more engaging.

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